Good communication is not only about the content itself, but also about the means of its transmission.

It is important that each of these elements should support each other.

Mysterious exposition, i.e. what exactly do we know about the exposition of our products in shops and what does the shopper see?

The picture shows the display of cigarettes in Thailand and arouses the question of why the best location in the store is wasted on the exposition of products which cannot be seen.

Vending machines are the essence of convenience stores.

They are positioned in the most frequently visited areas, as well as being available 24/7 and self-serviced. However, due to the limited size, the machines force their owners to focus on the assortment that is most often required by shoppers from the selected category.

Belvedere’s trade marketing department has proved that being a luxury brand is not only about the product but also its exposition, which is supposed to support such positioning.

Communication with the customer is very important for all producers.

Hence LCD screens sometimes appear next to expositions. The idea is perfect, combining the product, communication, point of sale and the shopper in one place.