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The Giants' duel?

Written by Wiktor Miałkowski | 29 January 2019

Probably not - An interesting comparison of the concept of café corners in 2 brand fast food chains in Germany.

Burger King Cafe and McCafe are separate zones within standard premises. In both cases, it can be seen that the marketing of both chains has developed concepts with independent communication, but in the real world it looks more like stopping in halfway and consistently prioritizing companies towards classic fast food. It is strange that McDonald has a much more polished coffee concept in other countries, e.g. in Poland, with much better marketing communication. The consumption of coffee in Germany is almost 7 kg per capita, while in Poland a little over 3 kg. It is interesting that large chains can afford such far-reaching compromises, because better marketing certainly would not hurt.