---
title: The golden rule of POSM
description: The golden rule of POSM - POS materials should attract the attention of shoppers in the store.
image: https://blog.prodisplay.ai/hubfs/posm.jpg
---

- [HOME](https://prodisplay.ai/en/)
- [OUR SOLUTION](https://prodisplay.ai/en/oferta/)
- [MANUFACTURERS](https://prodisplay.ai/en/producenci/)
- [RETAILERS](https://prodisplay.ai/en/detalisci/)
- [BLOG](https://blog.prodisplay.ai/en)
- [CONTACT](https://prodisplay.ai/en/kontakt/)

[info@pro-display.eu](mailto:info@pro-display.eu)

[+48 502 479 960](tel:+48%20502%20479%20960)

[![PRO Display](https://blog.prodisplay.ai/hubfs/PRO.display%20NEW%20branding/PROdisplay%20logo.svg) ![PRO display](https://blog.prodisplay.ai/hubfs/PRO.display%20NEW%20branding/Sygnet%20PBS.svg)](https://pro-display.eu)

[kontakt@probs.pl](mailto:%20kontakt@probs.pl)

[+48 690 311 683](tel:+48%20690%20311%20683)

[TRY IT NOW](https://prodisplay.ai/en/kontakt/)

- En
- [Pl](https://blog.pro-display.eu/pl/złota-zasada-posm)

[Share via Facebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Fthe-golden-rule-of-posm) [Share via Twitter](https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Fthe-golden-rule-of-posm&text=The+golden+rule+of+POSM) [Share via LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Fthe-golden-rule-of-posm&title=The+golden+rule+of+POSM&summary=The+golden+rule+of+POSM+-+POS+materials+should+attract+the+attention+of+shoppers+in+the+store.+)

# The golden rule of POSM

![Wiktor Miałkowski](https://blog.prodisplay.ai/hubfs/WM.jpg) 

[Wiktor Miałkowski](https://blog.prodisplay.ai/en/author/wiktor-miałkowski)  
21 September 2021

## POS materials should attract the attention of shoppers in the store.

To be effective, there must be a limited amount, as only then do they have a chance to stand out instead of fading into the background. Here, the category gives the impression that it consists of "new" products only.

In order to control the effectiveness of your investments, it is worth controlling the actual implementation of in-store activities, which can be done with the use of AI and Photo Recognition systems such as PRO.Display.

If you'd like to download high resolution photos of this exposition, click here: [photo1](https://blog.prodisplay.ai/hubfs/wawrz2.jpg?hsLang=en-us) , [photo2](https://blog.prodisplay.ai/hubfs/wawrz4.jpg?hsLang=en-us)

**TAGS:** [TradeMarketing](https://blog.prodisplay.ai/en/tag/trademarketing), [POSM](https://blog.prodisplay.ai/en/tag/posm), [PhotoRecognition](https://blog.prodisplay.ai/en/tag/photorecognition), [ProDisplay](https://blog.prodisplay.ai/en/tag/prodisplay), [AI](https://blog.prodisplay.ai/en/tag/ai), [fmcg](https://blog.prodisplay.ai/en/tag/fmcg)

[All posts](https://blog.prodisplay.ai/en/all)

This is a search field with an auto-suggest feature attached.

- There are no suggestions because the search field is empty.

### Recent post

© 2023 [PRO.Display](https://pro-display.eu/en/#)  
All rights reserved

[ ![logo PROBS_White](https://blog.prodisplay.ai/hs-fs/hubfs/logo%20PROBS_White.png?width=179&height=40&name=logo%20PROBS_White.png)](https://probs.pl/)© 2024 [PRO.Display](https://pro-display.eu/en/#)

All rights reserved

- [Home](https://prodisplay.ai/en/)
- [OUR SOLUTION](https://prodisplay.ai/en/oferta/)
- [MANUFACTURERS](https://prodisplay.ai/en/producenci/)
- [RETAILERS](https://prodisplay.ai/en/detalisci/)

- [BLOG](https://blog.prodisplay.ai/en)
- [CONTACT](https://prodisplay.ai/en/kontakt/)

##### CONNECT WITH US:

- <https://www.facebook.com/ProBusinessSolutionspl>
- <https://pl.linkedin.com/company/pro-business-solutions>
- <https://twitter.com/ProbsPL>

```json
{
  "@context" : "https://schema.org",
  "@type" : "VideoObject",
  "contentUrl" : "https://3330910.fs1.hubspotusercontent-na1.net/hubfs/3330910/POSM_golden_rules_333757053_1080x1080_F30.mp4",
  "dateModified" : "2025-04-11T06:58:43.307Z",
  "description" : "",
  "duration" : "PT45.931S",
  "height" : 1080,
  "name" : "POSM_golden_rules_333757053_1080x1080_F30",
  "thumbnailUrl" : "https://3330910.fs1.hubspotusercontent-na1.net/hubfs/3330910/POSM_golden_rules_333757053_1080x1080_F30.mp4/medium.jpg?t=1744354723307",
  "uploadDate" : "2021-09-21T09:24:32.990Z",
  "width" : 1080
}
```