--- title: Trade Marketing - the essence of POSM communication description: Temporary displays are usually simple, made of cardboard and, above all, very short-lived POSM materials, which often impacts how much effort is put in. image: https://blog.prodisplay.ai/hubfs/baner-nowy-78.png --- - [HOME](https://prodisplay.ai/en/) - [OUR SOLUTION](https://prodisplay.ai/en/oferta/) - [MANUFACTURERS](https://prodisplay.ai/en/producenci/) - [RETAILERS](https://prodisplay.ai/en/detalisci/) - [BLOG](https://blog.prodisplay.ai/en) - [CONTACT](https://prodisplay.ai/en/kontakt/) [info@pro-display.eu](mailto:info@pro-display.eu) [+48 502 479 960](tel:+48%20502%20479%20960) [![PRO Display](https://blog.prodisplay.ai/hubfs/PRO.display%20NEW%20branding/PROdisplay%20logo.svg) ![PRO display](https://blog.prodisplay.ai/hubfs/PRO.display%20NEW%20branding/Sygnet%20PBS.svg)](https://pro-display.eu) [kontakt@probs.pl](mailto:%20kontakt@probs.pl) [+48 690 311 683](tel:+48%20690%20311%20683) [TRY IT NOW](https://prodisplay.ai/en/kontakt/) - En - [Pl](https://blog.pro-display.eu/pl/trade-marketing-kwintesencja-komunikacji-posm) [Share via Facebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Ftrade-marketing-the-essence-of-posm-communication) [Share via Twitter](https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Ftrade-marketing-the-essence-of-posm-communication&text=Trade+Marketing+-+the+essence+of+POSM+communication) [Share via LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Ftrade-marketing-the-essence-of-posm-communication&title=Trade+Marketing+-+the+essence+of+POSM+communication&summary=Temporary+displays+are+usually+simple%2C+made+of+cardboard+and%2C+above+all%2C+very+short-lived+POSM+materials%2C+which+often+impacts+how+much+effort+is+put+in.) # Trade Marketing - the essence of POSM communication ![Wiktor Miałkowski](https://blog.prodisplay.ai/hubfs/WM.jpg) [Wiktor Miałkowski](https://blog.prodisplay.ai/en/author/wiktor-miałkowski) 23 February 2021 ## Temporary displays are usually simple, made of cardboard and, above all, very short-lived POSM materials, which often impacts how much effort is put in. However, it’s worth noting that, for many brands, they are the main tool of communication in the store. The Delecta stand gives an impression of lightness thanks to its shape as well as minimalist and visually appetizing communication – a very good example of Trade Marketing activities overall. ![baner-nowy-78-1x1](https://blog.prodisplay.ai/hs-fs/hubfs/baner-nowy-78-1x1.png?width=480&name=baner-nowy-78-1x1.png)Of course, it is always important to control the rack placement and level of stock, maximizing the ROI of each investment - all of which can be done with AI and Photo Recognition systems such as PRO.Display. If you'd like to download high resolution photos of this exposition click: [photo1](https://blog.prodisplay.ai/hubfs/IMG_20200513_173623.jpeg?hsLang=en-us) , [photo2](https://blog.prodisplay.ai/hubfs/IMG_20200513_173631.jpeg?hsLang=en-us) **TAGS:** [TradeMarketing](https://blog.prodisplay.ai/en/tag/trademarketing), [PhotoRecognition](https://blog.prodisplay.ai/en/tag/photorecognition), [ProDisplay](https://blog.prodisplay.ai/en/tag/prodisplay), [AI](https://blog.prodisplay.ai/en/tag/ai), [fmcg](https://blog.prodisplay.ai/en/tag/fmcg), [delecta](https://blog.prodisplay.ai/en/tag/delecta) [All posts](https://blog.prodisplay.ai/en/all) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ### Recent post © 2023 [PRO.Display](https://pro-display.eu/en/#) All rights reserved [ ![logo PROBS_White](https://blog.prodisplay.ai/hs-fs/hubfs/logo%20PROBS_White.png?width=179&height=40&name=logo%20PROBS_White.png)](https://probs.pl/)© 2024 [PRO.Display](https://pro-display.eu/en/#) All rights reserved - [Home](https://prodisplay.ai/en/) - [OUR SOLUTION](https://prodisplay.ai/en/oferta/) - [MANUFACTURERS](https://prodisplay.ai/en/producenci/) - [RETAILERS](https://prodisplay.ai/en/detalisci/) - [BLOG](https://blog.prodisplay.ai/en) - [CONTACT](https://prodisplay.ai/en/kontakt/) ##### CONNECT WITH US: - - -