--- title: VIP expositions in supermarkets description: For leading FMCG companies, a complement to building image are special expositions in stores. image: https://blog.prodisplay.ai/hubfs/Ekspozycje%20VIP%20w%20marketach.png --- - [HOME](https://prodisplay.ai/en/) - [OUR SOLUTION](https://prodisplay.ai/en/oferta/) - [MANUFACTURERS](https://prodisplay.ai/en/producenci/) - [RETAILERS](https://prodisplay.ai/en/detalisci/) - [BLOG](https://blog.prodisplay.ai/en) - [CONTACT](https://prodisplay.ai/en/kontakt/) [info@pro-display.eu](mailto:info@pro-display.eu) [+48 502 479 960](tel:+48%20502%20479%20960) [![PRO Display](https://blog.prodisplay.ai/hubfs/PRO.display%20NEW%20branding/PROdisplay%20logo.svg) ![PRO display](https://blog.prodisplay.ai/hubfs/PRO.display%20NEW%20branding/Sygnet%20PBS.svg)](https://pro-display.eu) [kontakt@probs.pl](mailto:%20kontakt@probs.pl) [+48 690 311 683](tel:+48%20690%20311%20683) [TRY IT NOW](https://prodisplay.ai/en/kontakt/) - En - [Pl](https://blog.pro-display.eu/pl/ekspozycje-vip-w-marketach) [Share via Facebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Fvip-expositions-in-supermarkets) [Share via Twitter](https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Fvip-expositions-in-supermarkets&text=VIP+expositions+in+supermarkets) [Share via LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Fvip-expositions-in-supermarkets&title=VIP+expositions+in+supermarkets&summary=For+leading+FMCG+companies%2C+a+complement+to+building+image+are+special+expositions+in+stores.) # VIP expositions in supermarkets ![Wiktor Miałkowski](https://blog.prodisplay.ai/hubfs/WM.jpg) [Wiktor Miałkowski](https://blog.prodisplay.ai/en/author/wiktor-miałkowski) 21 August 2018 ## For leading FMCG companies, a complement to building image are special expositions in stores. ![Ekspozycje VIP w marketach](https://blog.prodisplay.ai/hubfs/Ekspozycje%20VIP%20w%20marketach.png) **They fulfill several tasks at the same time:** 1. They confirm the uniqueness of the brands and products themselves to the Shopper. 2. Visual or In-Store Marketing, complement the ATL campaigns, giving a unique possibility of physical contact with the message of the campaign. 3. They give manufacturers the opportunity to offer retailers exclusive actions, strengthening their mutual relations and often optimizing the costs of obtaining large exposures in the best places in the store. 4. Retailers often receive promotional campaigns (contests / lotteries), targeted only at their clients. The challenge for Trade Marketing departments is to optimize the costs of such actions, the versatility of applications in different store realities and often, the maximization of stock and product sales during the action. It is also worth remembering the need to control the actual quality of the actions being carried out, because each time the costs of those are very high, and at the store level the realizations vary. And here comes the use of modern exposure control tools based on "image recognition", such as [PRO.Display](http://pro-display.eu/).     **TAGS:** [fmcg](https://blog.prodisplay.ai/en/tag/fmcg), [exposition](https://blog.prodisplay.ai/en/tag/exposition) [All posts](https://blog.prodisplay.ai/en/all) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ### Recent post © 2023 [PRO.Display](https://pro-display.eu/en/#) All rights reserved [ ![logo PROBS_White](https://blog.prodisplay.ai/hs-fs/hubfs/logo%20PROBS_White.png?width=179&height=40&name=logo%20PROBS_White.png)](https://probs.pl/)© 2024 [PRO.Display](https://pro-display.eu/en/#) All rights reserved - [Home](https://prodisplay.ai/en/) - [OUR SOLUTION](https://prodisplay.ai/en/oferta/) - [MANUFACTURERS](https://prodisplay.ai/en/producenci/) - [RETAILERS](https://prodisplay.ai/en/detalisci/) - [BLOG](https://blog.prodisplay.ai/en) - [CONTACT](https://prodisplay.ai/en/kontakt/) ##### CONNECT WITH US: - - -