A promotional exposition like many others - there is a product, there is POSM, but the communication to the client is barely visible.
Also, while walking along the aisles, the shopper will only see white surfaces.
Either the stand has been installed inside out and what was supposed to have been communicated from afar was left inside, or the idea was as can be seen, but the communication has been placed too low and is covered by the product.
This sometimes happens when POSM projects are approved at the level of digital visualizations, without taking into account the actual product which is supposed to be on them.
If you'd like to download the high resolution photo click: photo1, photo2
