--- title: What was Desperados’ POSM idea? description: Desperados' POSM - promotional exposition like many others - there is a product, there is POSM, but the communication to the client is barely visible. image: https://blog.prodisplay.ai/hubfs/baner-nowy-67.png --- - [HOME](https://prodisplay.ai/en/) - [OUR SOLUTION](https://prodisplay.ai/en/oferta/) - [MANUFACTURERS](https://prodisplay.ai/en/producenci/) - [RETAILERS](https://prodisplay.ai/en/detalisci/) - [BLOG](https://blog.prodisplay.ai/en) - [CONTACT](https://prodisplay.ai/en/kontakt/) [info@pro-display.eu](mailto:info@pro-display.eu) [+48 502 479 960](tel:+48%20502%20479%20960) [![PRO Display](https://blog.prodisplay.ai/hubfs/PRO.display%20NEW%20branding/PROdisplay%20logo.svg) ![PRO display](https://blog.prodisplay.ai/hubfs/PRO.display%20NEW%20branding/Sygnet%20PBS.svg)](https://pro-display.eu) [kontakt@probs.pl](mailto:%20kontakt@probs.pl) [+48 690 311 683](tel:+48%20690%20311%20683) [TRY IT NOW](https://prodisplay.ai/en/kontakt/) - En - [Pl](https://blog.pro-display.eu/pl/jaki-był-zamysł-posm-desperados) [Share via Facebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Fwhat-was-desperados-posm-idea) [Share via Twitter](https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Fwhat-was-desperados-posm-idea&text=What+was+Desperados%26rsquo%3B+POSM+idea%3F) [Share via LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Fwhat-was-desperados-posm-idea&title=What+was+Desperados%26rsquo%3B+POSM+idea%3F&summary=Desperados%27+POSM+-+promotional+exposition+like+many+others+-+there+is+a+product%2C+there+is+POSM%2C+but+the+communication+to+the+client+is+barely+visible.) # What was Desperados’ POSM idea? ![Wiktor Miałkowski](https://blog.prodisplay.ai/hubfs/WM.jpg) [Wiktor Miałkowski](https://blog.prodisplay.ai/en/author/wiktor-miałkowski) 19 May 2020 ## A promotional exposition like many others - there is a product, there is POSM, but the communication to the client is barely visible. Also, while walking along the aisles, the shopper will only see white surfaces. Either the stand has been installed inside out and what was supposed to have been communicated from afar was left inside, or the idea was as can be seen, but the communication has been placed too low and is covered by the product. ![baner-nowy-67](https://blog.prodisplay.ai/hubfs/baner-nowy-67.png) This sometimes happens when POSM projects are approved at the level of digital visualizations, without taking into account the actual product which is supposed to be on them. If you'd like to download the high resolution photo click: [photo1](https://blog.prodisplay.ai/hubfs/Desperados1.jpg?hsLang=en-us), [photo2](https://blog.prodisplay.ai/hubfs/Desperados2.jpg?hsLang=en-us) **TAGS:** [ProDisplay](https://blog.prodisplay.ai/en/tag/prodisplay), [InStoreActivation](https://blog.prodisplay.ai/en/tag/instoreactivation), [desperados](https://blog.prodisplay.ai/en/tag/desperados) [All posts](https://blog.prodisplay.ai/en/all) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ### Recent post © 2023 [PRO.Display](https://pro-display.eu/en/#) All rights reserved [ ![logo PROBS_White](https://blog.prodisplay.ai/hs-fs/hubfs/logo%20PROBS_White.png?width=179&height=40&name=logo%20PROBS_White.png)](https://probs.pl/)© 2024 [PRO.Display](https://pro-display.eu/en/#) All rights reserved - [Home](https://prodisplay.ai/en/) - [OUR SOLUTION](https://prodisplay.ai/en/oferta/) - [MANUFACTURERS](https://prodisplay.ai/en/producenci/) - [RETAILERS](https://prodisplay.ai/en/detalisci/) - [BLOG](https://blog.prodisplay.ai/en) - [CONTACT](https://prodisplay.ai/en/kontakt/) ##### CONNECT WITH US: - - -