Two wine expositions - in Rossmann Poland and Geant Express France, show surprising differences in approach to the appearance and breadth of the selected categories, depending on the level of market maturity and more surprisingly, the purchasing power of society.
It turns out that along with the maturity and universality of the wine category, there is space for wine in cartons, or even in sacks. In Poland on the other hand, the wine is still a growing category and, apart from exceptions, it is aspirational, hence our expositions are focused on the support of its quality and uniqueness.