---
title: Żywiec Group (Heineken) non-alcoholic beer in-store activation
description: New customers, new occasions to drink (e.g. drivers), better taste and the quality of non-alcoholic products translate into exposition priorities in shops.
---

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# [Żywiec Group (Heineken) non-alcoholic beer in-store activation](https://blog.prodisplay.ai/en/żywiec-group-heineken-non-alcoholic-beer-in-store-activation)

 Written by [Wiktor Miałkowski](https://blog.prodisplay.ai/en/author/wiktor-miałkowski) | 28 July 2020

## Another year in which, for many beer producers, non-alcoholic beer generates the greatest opportunity to increase sales across the entire company.

New customers, new occasions to drink (e.g. drivers), better taste and the quality of non-alcoholic products translate into exposition priorities in shops.

The photos show a very interesting fridge exposition, where the symbolic "Zero" has been perfectly used as a door frame of the fridge. The use of blue on a white background additionally strengthens the visibility and message of the brand.

If you'd like to download the high resolution photo click: [photo1](https://blog.prodisplay.ai/hubfs/zywiec%20zero1.jpg?hsLang=en-us), [photo2](https://blog.prodisplay.ai/hubfs/zywiec%20zero2.jpg?hsLang=en-us)

[View full post](https://blog.prodisplay.ai/en/żywiec-group-heineken-non-alcoholic-beer-in-store-activation)

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