How to build the image of a liquor store as a target for its category and effectively fight aggressively operating discounters?
Below a photo from a small store in Bytom (about 25m2) and an exhibition of one of the most expensive cognacs in the world, Remy Martin Louis XIII, distributed by CEDC.
A special cabinet from the manufacturer, at the best place in the store, worthy of a gilded display, a crystal carafe and cognac with over 100 years old ingredients, and a beautifully exposed price. You can not ignore it and that's how you build the image of the specialized/targeted store. Will this cognac will be sold?. We do not know, but it is certainly the best used surface of 0.5 m2 in this store.
