ROI is a symbol of corporate jargon and it means “Return On Investment”.
As you can see in the picture, life can be surprising. “Du ROI” is a brand of French cognac and it means “Royal”.
How to build the image of a liquor store as a target for its category and effectively fight aggressively operating discounters?
Below a photo from a small store in Bytom (about 25m2) and an exhibition of one of the most expensive cognacs in the world, Remy Martin Louis XIII, distributed by CEDC.
TAGI: cedc, exposition, cognac
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