In December 2021 McKinsey published a report entitled “The State of AI in 2021”. This article is part of my subjective analysis of this publication. You can find the key conclusions at this link  - I will also provide links to other parts of the analysis.

In December 2021 McKinsey published a report entitled “The State of AI in 2021”. This article is part of my subjective analysis of this publication. You can find the key conclusions at this link - I will also provide links to other parts of the analysis.

In December 2021 McKinsey published a report entitled “The state of AI in 2021” on the use of AI by global players.

56% of respondents indicated that they had implemented at least one AI-supported feature in their organization, compared to 50% a year earlier. A particular increase is visible in developing countries, where AI adoption increased by 12 percentage points from 45% in 2020 to 57% in 2021.

Having worked for 20 years in the industry, sales managers have asked us the same question over and over again: “How are my products displayed at points of sale which my sales representatives are unable to reach?”

We have reasonable grounds to believe that finding an answer to this type of question is worthwhile. The basis for this claim lies in the 95 million specific answers to those questions given by our company.

How does Artificial Intelligence support searching for growth in mature organizations?

The template for business development looks very similar in most production companies. With product development and marketing as the foundation, it is then necessary to firstly build the distribution of products, and then take care of the quality of the exposition. This means that we start by getting our product to the point of sale, and then we have to make sure that the shopper sees it in the store, preferably in the right place and neighborhood, and with the right communication. The store’s “shelf” is the spot where the act of purchasing takes place, and which builds the real strength of our products and companies.