A business case is a structured document that outlines the justification for a proposed project or investment. It serves as a roadmap for decision-makers, providing a clear analysis of the project's benefits, costs, risks, and potential return on investment (ROI). Business cases are crucial in helping organizations make informed decisions about allocating resources, minimizing risks, and maximizing successful outcomes. By using business cases, organizations can ensure that their initiatives are well thought out, thoroughly planned, and backed by solid data.

How does Artificial Intelligence support searching for growth in mature organizations?

The template for business development looks very similar in most production companies. With product development and marketing as the foundation, it is then necessary to firstly build the distribution of products, and then take care of the quality of the exposition. This means that we start by getting our product to the point of sale, and then we have to make sure that the shopper sees it in the store, preferably in the right place and neighborhood, and with the right communication. The store’s “shelf” is the spot where the act of purchasing takes place, and which builds the real strength of our products and companies.

Two or three years ago, “Artificial Intelligence” became a very popular term in the business environment, including the retail industry. The term is very trendy, but how is Artificial Intelligence really applied and how does it translate into business results?

We have been using Artificial Intelligence for many years now as part of our PRO.Display tool, which is used for exposition control at points of sale, and we have carried out dozens of projects with our clients over that period. Based on this experience, we have decided to share some of the business benefits that we have observed during these implementations.