It is the 26th edition of the largest sales fair in Poland, organized by Grupa Specjał. This year, the event gathered more than 300 companies from Poland and abroad.

During the event, we are presenting PRO.Display, our AI-powered tool operating in Image Recognition technology. In the blink of an eye, it provides data about the quality of in-store exposition. PRO.Display offers fast data collection, calculation of KPI's, and their presentation in an accessible and comprehensible manner.

For years Google was at the forefront of AI research and its application. Their search engine has the largest market share (about 85%!) to this day. But a change in the status quo can be seen on the horizon.

 💡 As the old saying goes, competition never sleeps. Microsoft’s Bing search engine is in a distant 2^nd place, but with the decision to integrate ChatGPT therein, they might be able to turn the whole situation around. ChatGPT, created by OpenAI, is incredible on its own, as we discussed a few weeks back here. This integration could change the way we browse the web. Not only will we get the search results of our query, but also the exact answer to our prompt.

Cost cutting is the most common response to a crisis.

Meanwhile, producers and retailers have to sell their products to survive, and investing in Photo Recognition systems such as PRO.Display allows companies to maximize sales while minimizing losses.

One of our clients, a very large food corporation, has been using PRO.Display to control its exposition for several years now.

Each of its sales divisions deals with a different product category operating in the same stores. So far, both sales departments have implemented control with the use of photo recognition in 100% of the stores and achieved similar 90% correctness results.

Currently, one of the departments has remained at 100% control, while the other has reduced it to 30% of the store population. Interestingly, the first one recorded an increase in exposition parameters of almost 5 percentage points, while at the same time, the second one recorded a decrease of -20 p.p. in exposition quality.

This just goes to show how important it is to control expositions in stores on a large scale, and the best and cheapest tools for doing so are Photo Recognition systems such as PRO.Display.

Distribution and exposition are among the most critical parameters that sales departments in every company are accountable for.