Due to their positioning, expositions of premium brands are very often modest in terms of their form and message.

Even the very low placement of the price tag is noteworthy. Normally this would be a mistake, but for premium products, price communication - though mandatory - has less impact on the purchase.

Another interesting in-store exposition – a refrigerator with an illuminated element. 

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Flavored vodkas are becoming more and more popular, and therefore vodka producers are investing in good quality expositions.

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Taking advantage of one consumption occasion connecting two goods.

Many purchasing decisions are made directly at the store shelf, hence the quality of the exposition is extremely important.