Taking advantage of one consumption occasion connecting two goods on the example of beer and salty snacks.

Can trade marketing change the purchasing decision at the point of sale?
Check out a real-life example in our video:

Temporary displays are usually simple, made of cardboard and, above all, very short-lived POSM materials, which often impacts how much effort is put in.

However, it’s worth noting that, for many brands, they are the main tool of communication in the store. The Delecta stand gives an impression of lightness thanks to its shape as well as minimalist and visually appetizing communication – a very good example of Trade Marketing activities overall.

A very impressive exposition of Coca-Cola, a product from the soft drinks category.

On the other side of the same display are Costa Coffee beans.

Where there is a new need to be fulfilled, there is space for a new offer.

Business is about responding to customers’ needs or creating them. Vending machines are the quintessence of convenience sales, i.e. meeting basic needs with a basic assortment.