Wiktor Miałkowski

A manager with unique trade marketing and sales expertise. Very positive and target oriented person with very good interpersonal skills. More than 20 years of business experience, combining producers and retailers firms, confirmed by achieved results. Team management experience in leading up to 100 persons teams. Apart from the core business, an active coach and mentor, trainer in sales, management and coaching skills (e.g. Mars, Henkel, Kompania Piwowarska, Bic, Atlas).

Coca-Cola in-store fridge exposition

08 April 2021

This Coca-Cola fridge is very modern and eye-catching.

However, the built-in LCD screen makes it impossible to see the products inside.

TAGI: TradeMarketing, cocacola, PhotoRecognition, ProDisplay, AI, fmcg

How to lower the ROI from an exposition?

06 April 2021

How to lower the ROI from an exposition? – Of course, it is not that difficult.

But there are a few key elements that influence it:

TAGI: TradeMarketing, ProDisplay, ROI

Increasing the target group of the category

23 March 2021

Every producer should be on the lookout for growth opportunities.

Beer producers have already achieved a high level of market saturation in their basic category – beer – and now, while looking for space to grow, they are boldly targeting the category of non-alcoholic beverages for yet another year.
This offer is aimed partly at new consumers on the market but is also based on the changing lifestyles of existing users, for example those who want to keep the sense of pleasure they get from drinking beer, but still want to be able to drive home to the suburbs.

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, AI, fmcg, strefazero