Wiktor Miałkowski

Wiktor Miałkowski
A manager with unique trade marketing and sales expertise. Very positive and target oriented person with very good interpersonal skills. More than 20 years of business experience, combining producers and retailers firms, confirmed by achieved results. Team management experience in leading up to 100 persons teams. Apart from the core business, an active coach and mentor, trainer in sales, management and coaching skills (e.g. Mars, Henkel, Kompania Piwowarska, Bic, Atlas).
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Recent Posts

BTL communication done well

14 May 2021

BTL communication done well is crucial in retail.

The role of the display is to highlight the product and support it at the level of communication with the shopper. Lisner’s stand is a great example of how it should be done. It stands out thanks to its shape, which at the same time refers to the product itself – fish. The stand is made from wood which brings it in line with consumer trends i.e. demand for products made from natural ingredients.

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, AI, fmcg

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Different categories, same target group

06 May 2021

An intriguing combination of 2 categories: isotonic drinks and beer.

Check out our video and learn more about this exposition.

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, fmcg

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Quality control of key expositions

30 April 2021

Are Sales Representatives and in-store exposition control necessary?

Check out our video and see a real-life example from the store.

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, fmcg

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Promo vs. Regular Sales

22 April 2021

The promotional exposition should definitely stand out and attract the shopper's attention.

However, the stand should not interfere with the shopper's path and block access to shelves with regular products.
Check out our video and learn more.

TAGI: TradeMarketing, POSM, PhotoRecognition, ProDisplay, fmcg

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Pernod Ricard cardboard stand

15 April 2021

An interesting example of a multi-brand exposition. As we can see, a cardboard stand can also be premium quality.

The black color and suitable graphics make this posm stand look very classy and elegant.

TAGI: POSM, PhotoRecognition, ProDisplay, retail, AIinRetail, AI

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