Wiktor Miałkowski

Wiktor Miałkowski
A manager with unique trade marketing and sales expertise. Very positive and target oriented person with very good interpersonal skills. More than 20 years of business experience, combining producers and retailers firms, confirmed by achieved results. Team management experience in leading up to 100 persons teams. Apart from the core business, an active coach and mentor, trainer in sales, management and coaching skills (e.g. Mars, Henkel, Kompania Piwowarska, Bic, Atlas).
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Recent Posts

Kraken Rum Exposition

15 June 2021

BTL based on the success of a famous movie.

The exposition is very astounding and eye-catching. It cleverly refers to the plot of a famous movie. The reference occurs both at the product level – Rum – and the octopus tentacle level – Kraken. 

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, fmcg, kraken

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Nemiroff and Kinley - Cross Sales

10 June 2021

A way to increase sales based on mutual support for products shared by two well-known brands and, interestingly, different companies.

Vodka + tonic is probably not a surprising combination, but a joint exposition could well be.

TAGI: TradeMarketing, ProDisplay, kinley, nemiroff, crosssales

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“Buy, don’t waste”

01 June 2021

CSR (Corporate Social Responsibility) of Lidl and other stores boils down not only to using "green energy" to power the store, or having a responsible purchasing policy.

It is also the plan to minimize food waste, as it is estimated that in Europe almost 180 kg of food per capita is thrown away annually.

TAGI: lidl, retail, fmcg, csr, zerowaste

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Ambi Pur Cardboard Stand

25 May 2021

A very eye-catching cardboard stand from Ambi Pur.

It attracts Shoppers’ attention and stands out in the store space. Check out our video and learn more about this exposition.

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, fmcg

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Jim Beam Stand

20 May 2021

An interesting example of a well-thought-out whiskey display.

Communication is limited only to the exposition of the brand but overall, the stand creates a clear message. Plus, it is very well stocked. Check out our video and learn more about this exposition.

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, retail, AI, fmcg, jimbeam

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