It turns out that honey can also be sold by weight.

The shopper does not pour the product, though, but has standard sizes of previously filled jars to choose from. The honey itself has been divided into 3 price segments. In this case, it is more of a marketing gimmick. Unfortunately, the main communication regarding the price is focused only on the most expensive honey, which weakens the attractiveness of the promotion as a whole.

Finlandia (strong alcohol) BTL – the simple and elegant form of a stand with wooden elements.

Simple brand communication + light and LCD screen with a moving image. It's an easy way to draw shoppers’ attention by means of a premium brand with an established market position. In addition, good stocking, price information and a well-executed planogram increase the chances of additional sales. Therefore, expositions like this should be controlled using AI and Photo Recognition systems such as PRO.Display.

The logic behind in-store activation is that the exposition should attract the attention of Shoppers.

Here, an excellent example of the Bacardi brand's activity. It cannot be overlooked and fits the entertaining DNA of the brand. The planogram is very simple and clear to the Shopper and the price tag is visible and well displayed. Additionally, the stand is very well stocked. After all, the purpose of the stand is to sell the product.

As we often point out in our posts, the stock control of promotional expositions is very important in terms of ROI.

Looking at the attached photo, we can suspect that one of these four things happened:

When fighting for additional expositions it is worth synchronizing the level of care for the quality of 3 parameters:

• the quality of POSM (promotional stands),
• their placement in the store,
• and proper stock level.

Then we maximize the main business parameter, i.e. ROI (Return on Investment). That's why it's worth checking how our activities turn out in reality (in-store). This can be done using AI and photo recognition systems such as PRO.Display.