When fighting for additional expositions it is worth synchronizing the level of care for the quality of 3 parameters:
- the quality of POSM (promotional stands),
- their placement in the store,
- and proper stock level.
Then we maximize the main business parameter, i.e. ROI (Return on Investment). That's why it's worth checking how our activities turn out in reality (in-store). This can be done using AI and photo recognition systems such as PRO.Display.
