Finlandia BTL

13 July 2021

Finlandia (strong alcohol) BTL – the simple and elegant form of a stand with wooden elements.

Simple brand communication + light and LCD screen with a moving image. It's an easy way to draw shoppers’ attention by means of a premium brand with an established market position. In addition, good stocking, price information and a well-executed planogram increase the chances of additional sales. Therefore, expositions like this should be controlled using AI and Photo Recognition systems such as PRO.Display.

TAGI: TradeMarketing, btl, PhotoRecognition, ProDisplay, AI, finlandia

Read More

Finlandia BTL

13 August 2019

When it comes to spirits, in-store activation plays a very important marketing role for the brand.

It often replaces the classic ATL, which is tightly limited by legal regulations. As always, it turns out that even a “plain shelf divider”, can be unusual, because in marketing it is the idea that matters the most.

TAGI: Shopper, POSM, btl, Probspl, InStoreActivation, finlandia

Read More