The logic behind in-store activation is that the exposition should attract the attention of Shoppers.

Here, an excellent example of the Bacardi brand's activity. It cannot be overlooked and fits the entertaining DNA of the brand. The planogram is very simple and clear to the Shopper and the price tag is visible and well displayed. Additionally, the stand is very well stocked. After all, the purpose of the stand is to sell the product.

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, AI, fmcg, bacardi

The logic behind in-store activation means that the exposition should attract the attention of shoppers.

For secondary placement it is doubly important, because it requires additional trade marketing investments. The photo shows an excellent example of the Bacardi brand's activity, which cannot be overlooked, and also fits the entertaining DNA of the brand.

TAGI: TradeMarketing, ProDisplay, AI, bacardi

Outstanding exposition is very important for brands in the strong alcohol segment.

It replaces advertising and builds brand strength.

TAGI: ProDisplay, storeactivation, bacardi, alcohol, ImageRecognition

The Martini brand, which belongs to the Bacardi concern, has recently introduced Martini Fiero, a new flavor of vermouth.

This is a very well-known brand and yet its customers had to wait up to 40 years for a new flavor.

TAGI: TradeMarketing, POSM, btl, Probspl, InStoreActivation, bacardi, martini