Can trade marketing change the purchasing decision at the point of sale?
Check out a real-life example in our video:

Building an effective promotional message at the point of sale is a huge challenge.

It often turns out that the simplest solutions can be very effective.

The struggle to gain Shoppers’ attention at the store takes various forms.

While creating POSM, Trade Marketers often focus on colors, catchy slogans or proper placement.

While fighting for the attention of the shopper in the store using POS Materials, we can accent the Promo Price, Picture, Text, but we can also distinguish Shape of our materials.

This time, Pepsi wins 2-0. Its exhibition was set in a "promotional avenue" at the entrance to the hypermarket, and Coca Cola landed in the farthest corner, for drinks which means that statistically 100% buyers will pass Pepsi's exhibition, and only around 15-20% with CC.