This time, Pepsi wins 2-0. Its exhibition was set in a "promotional avenue" at the entrance to the hypermarket, and Coca Cola landed in the farthest corner, for drinks which means that statistically 100% buyers will pass Pepsi's exhibition, and only around 15-20% with CC.
Pepsi communication materials are more original and striking. You can immediately see that there is something to win: yellow caps placed high on the background of bottles are clearly visible, and CC is just "correctly". Proper placement, proper POS communication and stocking are critical to the success of products in stores and the largest corporations check this with special photo applications, such as PRO.Display.
