It turns out that it is always worth considering what the distinctive feature of our brand is or what do we want to strengthen in the transmission of the features of our product. Below are examples of displays of two Polish companies.

The biggest distinguishing feature of the new implementation, better than chains such as Orlen, BP or Circle K, is multimedia, multi-point communication on the whole customer's path.

In terms of fighting for success on the market, OOS (out of stock) control has become one of the key business activities.

The ROI of the entire investment in marketing, sales and production is verified when the Shopper and the product come into contact on store shelves.

Orlen quickly expands the product offer of its own brand "O!".

This time these are chips and we can immediately notice a specific approach to their positioning on the shelves.

This time, Pepsi wins 2-0. Its exhibition was set in a "promotional avenue" at the entrance to the hypermarket, and Coca Cola landed in the farthest corner, for drinks which means that statistically 100% buyers will pass Pepsi's exhibition, and only around 15-20% with CC.