The biggest distinguishing feature of the new implementation, better than chains such as Orlen, BP or Circle K, is multimedia, multi-point communication on the whole customer's path.

Orlen systematically introduces digital tools in order to display marketing message to its Clients at petrol stations.

Of course, it is cheaper and much easier to manage. Unlike for example from BP, which focused on TV in the interior of the station, Orlen introduced a set of display  in three places of contact with the Buyer:
1. A fuel dispenser - in addition in the best place, i.e. simultaneous displaying the amount and value of refueling. Absolutely every customer has to look at them. Both the quality and the place is much better than, for example, the solution from the Shell test stations, where there was a larger screen, but placed on a supporting column.
2. Display of transaction value at checkout.
3. Payment terminal.

Since Lukoil chain has been taken over by Amic Polska, consistent changes for the better are very noticeable.

The stations are changing their appearance. There are Carrefour Express stores and much more interesting gastronomic solutions, signed with the "food point" logo. A high quality change in BTL communication at stations deserves a special distinction.