In terms of fighting for success on the market, OOS (out of stock) control has become one of the key business activities.
The ROI of the entire investment in marketing, sales and production is verified when the Shopper and the product come into contact on store shelves.
The classical control systems for Retailers only verify the fact that the sale occurred, the corresponding inventory level and what has gone through the cash register. This means that no key information is available, i.e. whether the product is available to the Shopper on the shelf.
Only by controlling this parameter can we determine the actual product and brand strength as well as the true ROI of our business - both Retailer and Producer. That's why it is worth verifying the real picture in stores, using the PRO.Display Photo Recognition App.
