Orlen quickly expands the product offer of its own brand "O!".
This time these are chips and we can immediately notice a specific approach to their positioning on the shelves.
"O!" Chips they were placed on the best shelf of approx. 1.4 m, that is at the height of the arms and the eyes of the buyers, over the market leaders. In the case of new products, and additionally the own retailer's brand, it is the best way to familiarize customers with them. Manufacturers rarely afford to buy such shelves for new brands. It is necessary to remember about the current analysis of the sale of the whole category and particular products and brands, so that over time, the retailer's marketing considerations do not lower the sales of the entire category. Such analyzes are made during first 2-3 months after the introduction of the product, especially at such a dominant exposure.
