Large and heavy products are always a challenge for producers to display.
It turns out that it can be done well and in an interesting way, even with the use of cardboard stands.
It turns out that it can be done well and in an interesting way, even with the use of cardboard stands.
TAGI: POSM, ProDisplay
Read MoreThe exposition shown in the photo is localized perfectly - to the side of the main passage, next to the entrance to the category (most buyers go only as far as 2-3m into the aisle). The producer's offer turned out to be so attractive that most of the goods were sold out. This means a loss of potential sales and retailer's margin and a challenge when it comes to keeping current merchandising.
TAGI: TradeMarketing, PhotoRecognition, ProDisplay, AI
Read MoreTAGI: TradeMarketing, circlek, fmcg
Read MoreThis is important as it reflects the shopper's perception of the structure of the category itself, and therefore the logical placement of products on the shelves.
TAGI: TradeMarketing, PhotoRecognition, ProDisplay, AI, fmcg, cdt, sdt
Read MoreTAGI: TradeMarketing, POSM, PhotoRecognition, ProDisplay, AI, fmcg
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