Wiktor Miałkowski

Wiktor Miałkowski
A manager with unique trade marketing and sales expertise. Very positive and target oriented person with very good interpersonal skills. More than 20 years of business experience, combining producers and retailers firms, confirmed by achieved results. Team management experience in leading up to 100 persons teams. Apart from the core business, an active coach and mentor, trainer in sales, management and coaching skills (e.g. Mars, Henkel, Kompania Piwowarska, Bic, Atlas).
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Recent Posts

Żywiec Group (Heineken) non-alcoholic beer in-store activation

28 July 2020

Another year in which, for many beer producers, non-alcoholic beer generates the greatest opportunity to increase sales across the entire company.

New customers, new occasions to drink (e.g. drivers), better taste and the quality of non-alcoholic products translate into exposition priorities in shops.

TAGI: TradeMarketing, zywiec, ProDisplay, InStoreActivation, fmcg, heineken, grupazywiec

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Outstanding POSM communication

23 July 2020

To reach or maintain a premium status, especially in the strong alcohol category, brands must emphasize their strength through the outstanding quality of their expositions.

It can be done in many ways. Here are some examples of extraordinary expositions from this category.

TAGI: TradeMarketing, POSM, fmcg, premiumization

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Coccolino (Unilever) in-store activation

21 July 2020

Large and heavy products are always a challenge for producers to display.

It turns out that it can be done well and in an interesting way, even with the use of cardboard stands.

TAGI: TradeMarketing, ProDisplay, fmcg, unilever, coccolino

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Display in-line with consumer trends

17 July 2020

Display that supports the attributes of the product is crucial in retail.

One of the strongest consumer trends is to search for products made from natural ingredients and POS materials should strongly support those features of products that refer to that trend. Lubella stand is a great example.

TAGI: TradeMarketing, POSM, ProDisplay, AI, fmcg, lubella

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Warka (Heineken) In-store activation

14 July 2020

Beer in the store during summer means high rotation, but only on the condition that proper stock levels and a distinctive display are provided.

If we can take it one step further beyond the beer zone using secondary placement, we have the perfect in-store activation.

TAGI: TradeMarketing, ProDisplay, InStoreActivation, fmcg, heineken, grupazywiec, warka

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