Wiktor Miałkowski

A manager with unique trade marketing and sales expertise. Very positive and target oriented person with very good interpersonal skills. More than 20 years of business experience, combining producers and retailers firms, confirmed by achieved results. Team management experience in leading up to 100 persons teams. Apart from the core business, an active coach and mentor, trainer in sales, management and coaching skills (e.g. Mars, Henkel, Kompania Piwowarska, Bic, Atlas).

Coca-Cola & Fanta Frozen

09 July 2020

Seasons change and so do the offers of many refreshment brands.

Check out a very interesting example of seasonal portfolio extension by Coca-Cola. In Poland, the offer is available only at CircleK petrol stations as a part of the „Summer Hits” campaign.

TAGI: TradeMarketing, cocacola, circlek, fmcg, innovation, fanta

PURE & Distinctive in-store communication

07 July 2020

CEDC's trade marketing has prepared very interesting paper stands to support the introduction of its new product from the "Rajskie Smaki" series.

It is worth emphasizing the very simple, visually attractive communication to the shopper, which is also consistent with the brand.

TAGI: TradeMarketing, cedc, ProDisplay, InStoreActivation, fmcg

Orlen Digital POSM

02 July 2020

Digital POSM is becoming more common in convenience stores and at petrol stations.

It brings many advantages and new possibilities. With the use of AI, stores could tailor the offer even more. The future is right around the corner.

TAGI: orlen, circlek, AI, digitalposm, petrol

Perfect in-store activation

30 June 2020

The Schogetten trade marketing department has prepared a perfectly refined exposition of its chocolates.

Due to the tilting of the boxes, the products are displayed in such a way that the communication impact of the packaging fronts is multiplied.

TAGI: TradeMarketing, ProDisplay, InStoreActivation, fmcg, schogetten

Carrefour in-store activation

25 June 2020

Unusual this time, because it is not about the POSM, but support for the store’s image and its offer at the level of the exposition itself.

Research on shoppers shows that one of the most important product categories for the image of product quality in stores is “fruit and vegetables”. The quality of products is one thing, but putting fruit and vegetables in wicker baskets dramatically strengthens shoppers’ perception of them as fresh and natural.

TAGI: TradeMarketing, carrefour, ProDisplay, InStoreActivation, fmcg

Previous Next All posts

Wiktor Miałkowski

Recent Posts

Coca-Cola & Fanta Frozen

Seasons change and so do the offers of many refreshment brands.

PURE & Distinctive in-store communication

CEDC's trade marketing has prepared very interesting paper stands to support the introduction of its new product from the "Rajskie Smaki" series.

Orlen Digital POSM

Digital POSM is becoming more common in convenience stores and at petrol stations.

Perfect in-store activation

The Schogetten trade marketing department has prepared a perfectly refined exposition of its chocolates.

Carrefour in-store activation

Unusual this time, because it is not about the POSM, but support for the store’s image and its offer at the level of the exposition itself.

Recent post

Wiktor Miałkowski

Recent Posts

Coca-Cola & Fanta Frozen

Seasons change and so do the offers of many refreshment brands.

PURE & Distinctive in-store communication

CEDC's trade marketing has prepared very interesting paper stands to support the introduction of its new product from the "Rajskie Smaki" series.

Orlen Digital POSM

Digital POSM is becoming more common in convenience stores and at petrol stations.

Perfect in-store activation

The Schogetten trade marketing department has prepared a perfectly refined exposition of its chocolates.

Carrefour in-store activation

Unusual this time, because it is not about the POSM, but support for the store’s image and its offer at the level of the exposition itself.

Recent post

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