Wiktor Miałkowski

Wiktor Miałkowski
A manager with unique trade marketing and sales expertise. Very positive and target oriented person with very good interpersonal skills. More than 20 years of business experience, combining producers and retailers firms, confirmed by achieved results. Team management experience in leading up to 100 persons teams. Apart from the core business, an active coach and mentor, trainer in sales, management and coaching skills (e.g. Mars, Henkel, Kompania Piwowarska, Bic, Atlas).
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Recent Posts

Nestea in-store activation

23 June 2020

Another interesting example of solid strengthening of the in-store presence of a product.

Trade marketing by Maspex, which distributes Nestea on local markets, shows the creation of a set of cardboard POSM, a promotional tray and a pallet wrap.

TAGI: TradeMarketing, ProDisplay, InStoreActivation, maspex, fmcg, nestea

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Goplana in-store activation

18 June 2020

An interesting example of communication of an umbrella brand and the exposition of product groups with various consumer benefits.

To keep the communication clear, different communication has been placed on every side of the expositor, and the topper holds it all together.

TAGI: ProDisplay, InStoreActivation, goplana, colian

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SYNERGY in In-Store Activation

16 June 2020

Mutual strengthening of activity at the point of sale.

Asahi, together with the marketing department of the Tyskie brand, have prepared a model expositor for a well-known brand, with strong ATL support.

TAGI: ProDisplay, asahi, InStoreActivation, circlek, tyskie

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Own-brand innovation?

08 June 2020

Own-brand innovation? Most certainly!

One such example is a very interesting cardboard stand prepared by Kaufland for their own brand "Bevola". The innovation consists of improving the visibility of products from the sides of the stand.

TAGI: btl, ProDisplay, storeactivation, kaufland, bevola

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“New & Limited edition” & “in&out” in one

04 June 2020

The attractiveness of the offer can be based on the strength of the brand, the uniqueness of the offer or the selection of products that complement each other.

This is possible for multibrand corporations, and even easier for an independent distributor.

TAGI: ProDisplay, InStoreActivation, lotos

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