Which chain prepared better communication on POS materials to customers?

The offer of flower bulbs has appeared in hypermarkets, but it is new to sell it by weight. A great idea, and additionally supported by great price - for the cheapest we'll pay 1.90 euro per kg.

We would like to thank all the participants of the Retail Summit conference for taking part in our presentation on PRO.Display, supported by comments of our partners from Mars and Sandoz.

The situation we can see in the attached picture from Rossmann is a common one - the Producer introduces new promotional activities, and the previous ones are still on the shelves.

Two wine expositions - in Rossmann Poland and Geant Express France, show surprising differences in approach to the appearance and breadth of the selected categories, depending on the level of market maturity and more surprisingly, the purchasing power of society.