---
title: Blog PRO.display | Wiktor Miałkowski (53)
description: A manager with unique trade marketing and sales expertise. Very positive and target oriented person with very good interpersonal skills. More than 20 years of business experience, combining producers and retailers firms, confirmed by achieved results. Team management experience in leading up to 100 persons teams. Apart from the core business, an active coach and mentor, trainer in sales, management and coaching skills (e.g. Mars, Henkel, Kompania Piwowarska, Bic, Atlas). (53)
---

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# Wiktor Miałkowski

![Wiktor Miałkowski](https://blog.prodisplay.ai/hubfs/WM.jpg)

A manager with unique trade marketing and sales expertise. Very positive and target oriented person with very good interpersonal skills. More than 20 years of business experience, combining producers and retailers firms, confirmed by achieved results. Team management experience in leading up to 100 persons teams. Apart from the core business, an active coach and mentor, trainer in sales, management and coaching skills (e.g. Mars, Henkel, Kompania Piwowarska, Bic, Atlas).

**Find me on:**

<https://www.facebook.com/wiktor.mialkowski?fref=pymk> <https://www.linkedin.com/in/wiktor-mialkowski-6265ab63/>

### Recent Posts

# [ROI stands - own brand vs manufacturer](https://blog.prodisplay.ai/en/roi-stands-own-brand-vs-manufacturer)

22 May 2018

[![ROI stojaków - MARKA WŁASNA vs PRODUCENCKA -1](https://blog.prodisplay.ai/hs-fs/hubfs/ROI%20stojak%C3%B3w%20-%20MARKA%20W%C5%81ASNA%20vs%20PRODUCENCKA%20-1.jpg?width=767&name=ROI%20stojak%C3%B3w%20-%20MARKA%20W%C5%81ASNA%20vs%20PRODUCENCKA%20-1.jpg)](https://blog.prodisplay.ai/en/roi-stands-own-brand-vs-manufacturer)

As we can see cardboard racks are used by Lidl to support their own brand "Cien" and by such giants as PepsiCo or Red Bull.

**TAGI:** [ROI](https://blog.prodisplay.ai/en/tag/roi), [pepsico](https://blog.prodisplay.ai/en/tag/pepsico), [cien](https://blog.prodisplay.ai/en/tag/cien) 

[Read More](https://blog.prodisplay.ai/en/roi-stands-own-brand-vs-manufacturer)

# [Rossmann sells fertilizers and seeds](https://blog.prodisplay.ai/en/rossmann-sells-fertilizers-and-seeds)

16 May 2018

[![Rossmann sprzedaje nawozy i nasiona-1](https://blog.prodisplay.ai/hs-fs/hubfs/Rossmann%20sprzedaje%20nawozy%20i%20nasiona-1.jpg?width=767&name=Rossmann%20sprzedaje%20nawozy%20i%20nasiona-1.jpg)](https://blog.prodisplay.ai/en/rossmann-sells-fertilizers-and-seeds)

All chains are looking for additional sales and an increase in the shopping basket. Some look through the categories complementary to the products already present, and some look through the prism of their clients' profile.

**TAGI:** [Rossmann](https://blog.prodisplay.ai/en/tag/rossmann), [new](https://blog.prodisplay.ai/en/tag/new) 

[Read More](https://blog.prodisplay.ai/en/rossmann-sells-fertilizers-and-seeds)

# ["It's time to start the championship" - Carrefour Warsaw and 2 promotional displays of the leaders of carbonated drinks.](https://blog.prodisplay.ai/en/its-time-to-start-the-championship-carrefour-warsaw-and-2-promotional-displays-of-the-leaders-of-carbonated-drinks)

08 May 2018

[![Mistrzostwa czas zacząć - Carrefour Warszawa i 2 ekspozycje promocyjne liderów napojów gazowanych](https://blog.prodisplay.ai/hs-fs/hubfs/Mistrzostwa%20czas%20zacz%C4%85%C4%87%20-%20Carrefour%20Warszawa%20i%202%20ekspozycje%20promocyjne%20lider%C3%B3w%20napoj%C3%B3w%20gazowanych.jpg?width=767&name=Mistrzostwa%20czas%20zacz%C4%85%C4%87%20-%20Carrefour%20Warszawa%20i%202%20ekspozycje%20promocyjne%20lider%C3%B3w%20napoj%C3%B3w%20gazowanych.jpg)](https://blog.prodisplay.ai/en/its-time-to-start-the-championship-carrefour-warsaw-and-2-promotional-displays-of-the-leaders-of-carbonated-drinks)

This time, Pepsi wins 2-0. Its exhibition was set in a "promotional avenue" at the entrance to the hypermarket, and Coca Cola landed in the farthest corner, for drinks which means that statistically 100% buyers will pass Pepsi's exhibition, and only around 15-20% with CC.

**TAGI:** [pepsi](https://blog.prodisplay.ai/en/tag/pepsi), [cocacola](https://blog.prodisplay.ai/en/tag/cocacola), [carrefour](https://blog.prodisplay.ai/en/tag/carrefour), [display](https://blog.prodisplay.ai/en/tag/display) 

[Read More](https://blog.prodisplay.ai/en/its-time-to-start-the-championship-carrefour-warsaw-and-2-promotional-displays-of-the-leaders-of-carbonated-drinks)

# [Orlen introduces new products](https://blog.prodisplay.ai/en/orlen-introduces-new-products-a-struggle-for-a-client-who-wants-to-eat-something-on-the-road)

30 April 2018

[![ORLEN wprowadza nowości - walka o Klienta chcącego zjeść coś w drodze trwa](https://blog.prodisplay.ai/hs-fs/hubfs/ORLEN%20wprowadza%20nowo%C5%9Bci%20-%20walka%20o%20Klienta%20chc%C4%85cego%20zje%C5%9B%C4%87%20co%C5%9B%20w%20drodze%20trwa.jpg?width=767&name=ORLEN%20wprowadza%20nowo%C5%9Bci%20-%20walka%20o%20Klienta%20chc%C4%85cego%20zje%C5%9B%C4%87%20co%C5%9B%20w%20drodze%20trwa.jpg)](https://blog.prodisplay.ai/en/orlen-introduces-new-products-a-struggle-for-a-client-who-wants-to-eat-something-on-the-road)

## A competition for a client who wants to eat something on the way is ongoing.

Orlen introduced 2 new products: "whole grain bread roll, beetroot, goat cheese" and "whole grain bread roll, ham"

**TAGI:** [orlen](https://blog.prodisplay.ai/en/tag/orlen), [new](https://blog.prodisplay.ai/en/tag/new) 

[Read More](https://blog.prodisplay.ai/en/orlen-introduces-new-products-a-struggle-for-a-client-who-wants-to-eat-something-on-the-road)

# ["Whiskey + chocolate" - an interesting "buy & get" promotion](https://blog.prodisplay.ai/en/whiskey-chocolate-an-interesting-buy-get-promotion)

26 April 2018

[![Whiskey + czekolada - ciekawa promocja typu buy&get-1](https://blog.prodisplay.ai/hs-fs/hubfs/Whiskey%20+%20czekolada%20-%20ciekawa%20promocja%20typu%20buy%26get-1.jpg?width=767&name=Whiskey%20+%20czekolada%20-%20ciekawa%20promocja%20typu%20buy&get-1.jpg)](https://blog.prodisplay.ai/en/whiskey-chocolate-an-interesting-buy-get-promotion)

## In this case, the selection of products / partners / brands is very interesting.

Most commonly selected products are those which are co-used or directed to the same target group. Here, most likely, similar positioning of the "premium" brands was taken into account as well as a similar graphic design, with the dominant black color (also "premium"). This combination looks very interesting and will definitely be noticed by customers, moreover both brands can benefit from it. In addition, these types of promotions are preferred by buyers because they receive the prize right away.

**TAGI:** [promocja](https://blog.prodisplay.ai/en/tag/promocja), [whiskey](https://blog.prodisplay.ai/en/tag/whiskey), [lindt](https://blog.prodisplay.ai/en/tag/lindt), [buy&get](https://blog.prodisplay.ai/en/tag/buyget) 

[Read More](https://blog.prodisplay.ai/en/whiskey-chocolate-an-interesting-buy-get-promotion)

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