As we can see cardboard racks are used by Lidl to support their own brand "Cien" and by such giants as PepsiCo or Red Bull.

All chains are looking for additional sales and an increase in the shopping basket. Some look through the categories complementary to the products already present, and some look through the prism of their clients' profile.

This time, Pepsi wins 2-0. Its exhibition was set in a "promotional avenue" at the entrance to the hypermarket, and Coca Cola landed in the farthest corner, for drinks which means that statistically 100% buyers will pass Pepsi's exhibition, and only around 15-20% with CC.

A competition for a client who wants to eat something on the way is ongoing.

Orlen introduced 2 new products: "whole grain bread roll, beetroot, goat cheese" and "whole grain bread roll, ham"

In this case, the selection of products / partners / brands is very interesting.

Most commonly selected products are those which are co-used or directed to the same target group. Here, most likely, similar positioning of the "premium" brands was taken into account as well as a similar graphic design, with the dominant black color (also "premium"). This combination looks very interesting and will definitely be noticed by customers, moreover both brands can benefit from it. In addition, these types of promotions are preferred by buyers because they receive the prize right away.