All chains are looking for additional sales and an increase in the shopping basket. Some look through the categories complementary to the products already present, and some look through the prism of their clients' profile.
Women dominate in Rossmann, and they usually take care of the gardens. Hence the seasonal offer of fertilizers and seeds or, for example, a permanent offer of wine.
It is very interesting and consistent to build customer loyalty by going beyond your basic offer, i.e. cosmetics.
