Ice spot is a concept that works independently, regardless of the McDonalds Restaurant.

It is located in a shopping center, which is unusual compared to McCafe.

All chains are looking for additional sales and an increase in the shopping basket. Some look through the categories complementary to the products already present, and some look through the prism of their clients' profile.

A competition for a client who wants to eat something on the way is ongoing.

Orlen introduced 2 new products: "whole grain bread roll, beetroot, goat cheese" and "whole grain bread roll, ham"