Probably not - An interesting comparison of the concept of café corners in 2 brand fast food chains in Germany.
Food Marketing - a big challenge for marketing
09 November 2018
We all know how the attractiveness of the food affects many senses.
Currently, we have 2 typical approaches:
TAGI: btl, orlen, mcdonald's
Read More"Ice Spot" by McDonalds
19 July 2018
Ice spot is a concept that works independently, regardless of the McDonalds Restaurant.
It is located in a shopping center, which is unusual compared to McCafe.
TAGI: mcdonald's, new
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