We all know how the attractiveness of the food affects many senses.
Currently, we have 2 typical approaches:
1. McDonald - fantastically refined, appetizing photos and message in the premises built exclusively on them
2. Cafe Nero type cafes, BP or Orlen 2.0 stations - appetizing expositions of real products, which themselves create a message of quality and taste to the consumer, gently supported by POSM materials. Below you can see a small deviation on the side of Orlen and their latest product "Iconic mushroom roll".
In the case of such a dramatic difference in the appearance of the product vs. marketing promise in the form of a wobbler, it would be better to stick to the tactics of McDonald's and not display the real product next to its photo. Eventually you could also leave the whole bread roll, but it is also completely different from the appetizing one from the photo. In this case, it seems that the automation has worked in the way BTL supports the stations, because the remaining products look just as good in the photos as in the real world, which we showed in previous posts. Also this time probably not "as it used to be .."
