--- title: Blog PRO.display | pepsico description: pepsico | --- - [HOME](https://prodisplay.ai/en/) - [OUR SOLUTION](https://prodisplay.ai/en/oferta/) - [MANUFACTURERS](https://prodisplay.ai/en/producenci/) - [RETAILERS](https://prodisplay.ai/en/detalisci/) - [BLOG](https://blog.prodisplay.ai/en) - [CONTACT](https://prodisplay.ai/en/kontakt/) [info@pro-display.eu](mailto:info@pro-display.eu) [+48 502 479 960](tel:+48%20502%20479%20960) [![PRO Display](https://blog.prodisplay.ai/hubfs/PRO.display%20NEW%20branding/PROdisplay%20logo.svg) ![PRO display](https://blog.prodisplay.ai/hubfs/PRO.display%20NEW%20branding/Sygnet%20PBS.svg)](https://pro-display.eu) [kontakt@probs.pl](mailto:%20kontakt@probs.pl) [+48 690 311 683](tel:+48%20690%20311%20683) [TRY IT NOW](https://prodisplay.ai/en/kontakt/) - En - [Pl](https://blog.pro-display.eu/pl/) [Share via Facebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Ftag%2Fpepsico) [Share via Twitter](https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Ftag%2Fpepsico&text=Blog+PRO.display+%7C+pepsico) [Share via LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Ftag%2Fpepsico&title=Blog+PRO.display+%7C+pepsico&summary=pepsico+%7C+) # [Additional sale](https://blog.prodisplay.ai/en/additional-sale) 18 July 2019 [![baner-121](https://blog.prodisplay.ai/hs-fs/hubfs/baner-121.png?width=767&name=baner-121.png)](https://blog.prodisplay.ai/en/additional-sale) When looking for additional sales, it is worth going with additional expositions outside your categories. Below you can see two good examples: **TAGI:** [lays](https://blog.prodisplay.ai/en/tag/lays), [ProDisplay](https://blog.prodisplay.ai/en/tag/prodisplay), [pepsico](https://blog.prodisplay.ai/en/tag/pepsico), [maspex](https://blog.prodisplay.ai/en/tag/maspex) [Read More](https://blog.prodisplay.ai/en/additional-sale) # [Coca Cola and the VIP World Championship](https://blog.prodisplay.ai/en/coca-cola-and-the-vip-world-championship) 13 July 2018 [![Coca Cola i Mistrzostwa Świata VIP-1](https://blog.prodisplay.ai/hs-fs/hubfs/Coca%20Cola%20i%20Mistrzostwa%20%C5%9Awiata%20VIP-1.jpg?width=767&name=Coca%20Cola%20i%20Mistrzostwa%20%C5%9Awiata%20VIP-1.jpg)](https://blog.prodisplay.ai/en/coca-cola-and-the-vip-world-championship) As you can see Coca Cola, as the official partner of the World Championships in Russia, put a lot of emphasis on the display of your drinks in stores. **TAGI:** [cocacola](https://blog.prodisplay.ai/en/tag/cocacola), [pepsico](https://blog.prodisplay.ai/en/tag/pepsico) [Read More](https://blog.prodisplay.ai/en/coca-cola-and-the-vip-world-championship) # [Coca Cola vs. Pepsi - World Cup Russia at Carrefour in Warsaw](https://blog.prodisplay.ai/en/coca-cola-vs.-pepsi-world-cup-russia-at-carrefour-in-warsaw) 07 June 2018 [![Coca Cola vs. Pepsi - Puchar Świata Rosja w Carrefour w Warszawie](https://blog.prodisplay.ai/hs-fs/hubfs/Coca%20Cola%20vs.%20Pepsi%20-%20Puchar%20%C5%9Awiata%20Rosja%20w%20Carrefour%20w%20Warszawie.png?width=767&name=Coca%20Cola%20vs.%20Pepsi%20-%20Puchar%20%C5%9Awiata%20Rosja%20w%20Carrefour%20w%20Warszawie.png)](https://blog.prodisplay.ai/en/coca-cola-vs.-pepsi-world-cup-russia-at-carrefour-in-warsaw) 19/06/2018, the absolute peak of Polish fans engagement and two different approaches of beverage companies at the level of shopper communication. Coca Cola has been consistently building it around the World Championships for over 1.5 months, recently adding pallet displays to TV and game consoles and very extensive, backlight POS materials. Meanwhile, Pepsi, after a very big "football offensive" just before the Championships, came back to promote a new variant of "Pepsi lime". Of course, we're talking about what the shopper sees. The reason for this may be: a conscious marketing decision or the prosaic depletion of "football" POS materials after an intense campaign in May. From the marketing pespective, Pepsi won the qualifiers, and Coca Cola, consistently spreading the "football" accents for the action lasting two months, became the "Master" of the finals. **TAGI:** [cocacola](https://blog.prodisplay.ai/en/tag/cocacola), [POSM](https://blog.prodisplay.ai/en/tag/posm), [carrefour](https://blog.prodisplay.ai/en/tag/carrefour), [Probspl](https://blog.prodisplay.ai/en/tag/probspl), [pepsico](https://blog.prodisplay.ai/en/tag/pepsico) [Read More](https://blog.prodisplay.ai/en/coca-cola-vs.-pepsi-world-cup-russia-at-carrefour-in-warsaw) # [ROI stands - own brand vs manufacturer](https://blog.prodisplay.ai/en/roi-stands-own-brand-vs-manufacturer) 22 May 2018 [![ROI stojaków - MARKA WŁASNA vs PRODUCENCKA -1](https://blog.prodisplay.ai/hs-fs/hubfs/ROI%20stojak%C3%B3w%20-%20MARKA%20W%C5%81ASNA%20vs%20PRODUCENCKA%20-1.jpg?width=767&name=ROI%20stojak%C3%B3w%20-%20MARKA%20W%C5%81ASNA%20vs%20PRODUCENCKA%20-1.jpg)](https://blog.prodisplay.ai/en/roi-stands-own-brand-vs-manufacturer) As we can see cardboard racks are used by Lidl to support their own brand "Cien" and by such giants as PepsiCo or Red Bull. **TAGI:** [ROI](https://blog.prodisplay.ai/en/tag/roi), [pepsico](https://blog.prodisplay.ai/en/tag/pepsico), [cien](https://blog.prodisplay.ai/en/tag/cien) [Read More](https://blog.prodisplay.ai/en/roi-stands-own-brand-vs-manufacturer) [All posts](https://blog.prodisplay.ai/en/all) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ### Recent post © 2023 [PRO.Display](https://pro-display.eu/en/#) All rights reserved [ ![logo PROBS_White](https://blog.prodisplay.ai/hs-fs/hubfs/logo%20PROBS_White.png?width=179&height=40&name=logo%20PROBS_White.png)](https://probs.pl/)© 2024 [PRO.Display](https://pro-display.eu/en/#) All rights reserved - [Home](https://prodisplay.ai/en/) - [OUR SOLUTION](https://prodisplay.ai/en/oferta/) - [MANUFACTURERS](https://prodisplay.ai/en/producenci/) - [RETAILERS](https://prodisplay.ai/en/detalisci/) - [BLOG](https://blog.prodisplay.ai/en) - [CONTACT](https://prodisplay.ai/en/kontakt/) ##### CONNECT WITH US: - - -