It perfectly speeds up the way the human brain operates and is therefore naturally preferred by shoppers, among others - it facilitates understanding and shortens the time required for it. Of course, sometimes the opposite applies - the goal is to attract attention, precisely through knowledge dissonance. However, the POS material which you can see in the photo below probably arose by accident.
The attractive picture of a HOT-DOG combined with the text about ice cream, waffles and coffee doesn’t really encourage buyers to choose any of them.