--- title: "\"Category captain\" in Pet Trade" description: Category captain is a concept which identifies a company that sets standards in its own product category. image: https://blog.prodisplay.ai/hubfs/baner-nowy-41.png --- - [HOME](https://prodisplay.ai/en/) - [OUR SOLUTION](https://prodisplay.ai/en/oferta/) - [MANUFACTURERS](https://prodisplay.ai/en/producenci/) - [RETAILERS](https://prodisplay.ai/en/detalisci/) - [BLOG](https://blog.prodisplay.ai/en) - [CONTACT](https://prodisplay.ai/en/kontakt/) [info@pro-display.eu](mailto:info@pro-display.eu) [+48 502 479 960](tel:+48%20502%20479%20960) [![PRO Display](https://blog.prodisplay.ai/hubfs/PRO.display%20NEW%20branding/PROdisplay%20logo.svg) ![PRO display](https://blog.prodisplay.ai/hubfs/PRO.display%20NEW%20branding/Sygnet%20PBS.svg)](https://pro-display.eu) [kontakt@probs.pl](mailto:%20kontakt@probs.pl) [+48 690 311 683](tel:+48%20690%20311%20683) [TRY IT NOW](https://prodisplay.ai/en/kontakt/) - En - [Pl](https://blog.pro-display.eu/pl/category-captain-w-pet-trade) [Share via Facebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Fcategory-captain-in-pet-trade) [Share via Twitter](https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Fcategory-captain-in-pet-trade&text=%26quot%3BCategory+captain%26quot%3B+in+Pet+Trade) [Share via LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Fcategory-captain-in-pet-trade&title=%26quot%3BCategory+captain%26quot%3B+in+Pet+Trade&summary=Category+captain+is+a+concept+which+identifies+a+company+that+sets+standards+in+its+own+product+category.+) # "Category captain" in Pet Trade ![Wiktor Miałkowski](https://blog.prodisplay.ai/hubfs/WM.jpg) [Wiktor Miałkowski](https://blog.prodisplay.ai/en/author/wiktor-miałkowski) 21 January 2020 ## "Category captain" is a concept which identifies a company that sets standards in its own product category. This applies to the level of new product solutions as well as the way they are displayed. It takes courage to play this role. One must in a sense cease to be a single producer, by including other market players, and at the same time be a partner to retailers in terms of the development of the entire category. ![baner-nowy-41](https://blog.prodisplay.ai/hubfs/baner-nowy-41.png) Bayer is a great example. They proposed the insertion of an exposition stand for the entire "anti-parasite" product category for Pet Shops - this builds visibility and increases sales across the entire category. If you'd like to download the high resolution photo click: [photo1](https://blog.prodisplay.ai/hubfs/1991996154327937550%20(1).jpg?hsLang=en-us) **TAGS:** [TradeMarketing](https://blog.prodisplay.ai/en/tag/trademarketing), [ProDisplay](https://blog.prodisplay.ai/en/tag/prodisplay), [Probspl](https://blog.prodisplay.ai/en/tag/probspl), [InStoreActivation](https://blog.prodisplay.ai/en/tag/instoreactivation), [pettrade](https://blog.prodisplay.ai/en/tag/pettrade), [bayer](https://blog.prodisplay.ai/en/tag/bayer) [All posts](https://blog.prodisplay.ai/en/all) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ### Recent post © 2023 [PRO.Display](https://pro-display.eu/en/#) All rights reserved [ ![logo PROBS_White](https://blog.prodisplay.ai/hs-fs/hubfs/logo%20PROBS_White.png?width=179&height=40&name=logo%20PROBS_White.png)](https://probs.pl/)© 2024 [PRO.Display](https://pro-display.eu/en/#) All rights reserved - [Home](https://prodisplay.ai/en/) - [OUR SOLUTION](https://prodisplay.ai/en/oferta/) - [MANUFACTURERS](https://prodisplay.ai/en/producenci/) - [RETAILERS](https://prodisplay.ai/en/detalisci/) - [BLOG](https://blog.prodisplay.ai/en) - [CONTACT](https://prodisplay.ai/en/kontakt/) ##### CONNECT WITH US: - - -