Sweets - based on projects carried out together with our clients, the most common KPIs controlled within this category are:

👉 Distribution
👉 Planogram execution
👉 Presence in category
👉 Products in HOT-ZONE
👉 Correct price
👉 Shelf share

This is an important question because the target group is quite different.

Check out our video and learn more.

"Category captain" is a concept which identifies a company that sets standards in its own product category. This applies to the level of new product solutions as well as the way they are displayed.

Communication with the customer is very important for all producers.

Hence LCD screens sometimes appear next to expositions. The idea is perfect, combining the product, communication, point of sale and the shopper in one place.

It turns out that we can even find inspiration in an innovative approach to the sales market in pet shops.

The "My Family" Brand has introduced an entire concept of selling their "identifiers" for pets. Wanting to sell products with a higher margin, they have drawn on the experience of jewellers. They have designed a "more expensive" line of ID tags, even with Swarovski crystals, ready for personalization thanks to the installation of an engraving machine, which you can program yourself, in their shops as part of the set.