One of the methods of increasement of exposition's ROI (return of investment) is maximizing sales from a given location.
Ferrero found an interesting way to achieve this goal. They used a cardboard stand divided between 3 brands.
Smaller quantities of individual SKUs gives a chance to quick and simultaneous resell of the entire inventory, which in addition will cover the cost of production and promotional space.
If you'd like to download the high resolution photo click: photo1
