--- title: MEGA Beer bottle from Carlsberg description: Mega beer bottle promo from Carlsberg as an example of popular promotion strategy. It's the cheapest way to draw shopper's attention to the promo product image: https://blog.prodisplay.ai/hubfs/baner-97-1x1.png --- - [HOME](https://prodisplay.ai/en/) - [OUR SOLUTION](https://prodisplay.ai/en/oferta/) - [MANUFACTURERS](https://prodisplay.ai/en/producenci/) - [RETAILERS](https://prodisplay.ai/en/detalisci/) - [BLOG](https://blog.prodisplay.ai/en) - [CONTACT](https://prodisplay.ai/en/kontakt/) [info@pro-display.eu](mailto:info@pro-display.eu) [+48 502 479 960](tel:+48%20502%20479%20960) [![PRO Display](https://blog.prodisplay.ai/hubfs/PRO.display%20NEW%20branding/PROdisplay%20logo.svg) ![PRO display](https://blog.prodisplay.ai/hubfs/PRO.display%20NEW%20branding/Sygnet%20PBS.svg)](https://pro-display.eu) [kontakt@probs.pl](mailto:%20kontakt@probs.pl) [+48 690 311 683](tel:+48%20690%20311%20683) [TRY IT NOW](https://prodisplay.ai/en/kontakt/) - En - [Pl](https://blog.pro-display.eu/pl/mega-beer-bottle-od-carlsberg) [Share via Facebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Fmega-beer-bottle-from-carlsberg) [Share via Twitter](https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Fmega-beer-bottle-from-carlsberg&text=MEGA+Beer+bottle+from+Carlsberg) [Share via LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Fmega-beer-bottle-from-carlsberg&title=MEGA+Beer+bottle+from+Carlsberg&summary=Mega+beer+bottle+promo+from+Carlsberg+as+an+example+of+popular+promotion+strategy.+It%27s+the+cheapest+way+to+draw+shopper%27s+attention+to+the+promo+product) # MEGA Beer bottle from Carlsberg ![Wiktor Miałkowski](https://blog.prodisplay.ai/hubfs/WM.jpg) [Wiktor Miałkowski](https://blog.prodisplay.ai/en/author/wiktor-miałkowski) 02 July 2019 "*300ml free*" doesn’t impress much in the case of beer, unless we are dealing with a bottle of a regular size of 2 liters. A promotional beer of 2.3 liters, which in addition is sold in a PET bottle, is certainly an offer for the economy Customer and for the heavy user. ![blog](https://blog.prodisplay.ai/hs-fs/hubfs/blog.png?width=674&name=blog.png)   The "*extra free*" promotion in itself is a very popular mechanism among producers. The reason is very simple: 1. adding a portion of the product is the cheapest form of promotion. The producer bears the raw material cost, and the shopper converts the value according to the shelf prices, i.e. much higher; 2. the promotion mechanism is easy to communicate to the Customer; 3. the larger package immediately stands out on the shelf and draws the attention of the shopper. 4. the whole promo budget is allocated to the shopper, without the possibility of being absorbed by the Retailers. **TAGS:** [Shopper](https://blog.prodisplay.ai/en/tag/shopper), [TradeMarketing](https://blog.prodisplay.ai/en/tag/trademarketing), [btl](https://blog.prodisplay.ai/en/tag/btl), [ProDisplay](https://blog.prodisplay.ai/en/tag/prodisplay), [Probspl](https://blog.prodisplay.ai/en/tag/probspl), [InStoreActivation](https://blog.prodisplay.ai/en/tag/instoreactivation), [beer](https://blog.prodisplay.ai/en/tag/beer), [carlsberg](https://blog.prodisplay.ai/en/tag/carlsberg) [All posts](https://blog.prodisplay.ai/en/all) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ### Recent post © 2023 [PRO.Display](https://pro-display.eu/en/#) All rights reserved [ ![logo PROBS_White](https://blog.prodisplay.ai/hs-fs/hubfs/logo%20PROBS_White.png?width=179&height=40&name=logo%20PROBS_White.png)](https://probs.pl/)© 2024 [PRO.Display](https://pro-display.eu/en/#) All rights reserved - [Home](https://prodisplay.ai/en/) - [OUR SOLUTION](https://prodisplay.ai/en/oferta/) - [MANUFACTURERS](https://prodisplay.ai/en/producenci/) - [RETAILERS](https://prodisplay.ai/en/detalisci/) - [BLOG](https://blog.prodisplay.ai/en) - [CONTACT](https://prodisplay.ai/en/kontakt/) ##### CONNECT WITH US: - - -