---
title: Nestle - Ice-Cream category differentiation
description: To reach the whole range of Customers within the same category in Retail one must remember to use the category differentiation.
image: https://blog.prodisplay.ai/hubfs/film-1x1-02-1.png
---

- [HOME](https://prodisplay.ai/en/)
- [OUR SOLUTION](https://prodisplay.ai/en/oferta/)
- [MANUFACTURERS](https://prodisplay.ai/en/producenci/)
- [RETAILERS](https://prodisplay.ai/en/detalisci/)
- [BLOG](https://blog.prodisplay.ai/en)
- [CONTACT](https://prodisplay.ai/en/kontakt/)

[info@pro-display.eu](mailto:info@pro-display.eu)

[+48 502 479 960](tel:+48%20502%20479%20960)

[![PRO Display](https://blog.prodisplay.ai/hubfs/PRO.display%20NEW%20branding/PROdisplay%20logo.svg) ![PRO display](https://blog.prodisplay.ai/hubfs/PRO.display%20NEW%20branding/Sygnet%20PBS.svg)](https://pro-display.eu)

[kontakt@probs.pl](mailto:%20kontakt@probs.pl)

[+48 690 311 683](tel:+48%20690%20311%20683)

[TRY IT NOW](https://prodisplay.ai/en/kontakt/)

- En
- [Pl](https://blog.pro-display.eu/pl/nestle-różnicowanie-kategorii-lody)

[Share via Facebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Fnestle-ice-cream-category-differentiation) [Share via Twitter](https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Fnestle-ice-cream-category-differentiation&text=Nestle+-+Ice-Cream+category+differentiation) [Share via LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Fnestle-ice-cream-category-differentiation&title=Nestle+-+Ice-Cream+category+differentiation&summary=To+reach+the+whole+range+of+Customers+within+the+same+category+in+Retail+one+must+remember+to+use+the+category+differentiation.)

# Nestle - Ice-Cream category differentiation

![Wiktor Miałkowski](https://blog.prodisplay.ai/hubfs/WM.jpg) 

[Wiktor Miałkowski](https://blog.prodisplay.ai/en/author/wiktor-miałkowski)  
30 July 2019

Large companies very often build their strength in particular categories offering products to consumers under different brands and in a different price segment.

The biggest challenge is the use of an umbrella brand that links each segment. Below is an example of a solution used by Nestle in the ice cream segment.

 

If you'd like to download the high resolution photos click: [photo1](https://blog.prodisplay.ai/hubfs/Nestle_Bulgaria1.jpg?hsLang=en-us), [photo2](https://blog.prodisplay.ai/hubfs/Nestle_Bulgaria2.jpg?hsLang=en-us), [photo3](https://blog.prodisplay.ai/hubfs/Nestle_Bulgaria3.jpg?hsLang=en-us), [photo4](https://blog.prodisplay.ai/hubfs/Nestle_Bulgaria4.jpg?hsLang=en-us).

**TAGS:** [btl](https://blog.prodisplay.ai/en/tag/btl), [nestle](https://blog.prodisplay.ai/en/tag/nestle), [brand](https://blog.prodisplay.ai/en/tag/brand), [icecream](https://blog.prodisplay.ai/en/tag/icecream)

[All posts](https://blog.prodisplay.ai/en/all)

This is a search field with an auto-suggest feature attached.

- There are no suggestions because the search field is empty.

### Recent post

© 2023 [PRO.Display](https://pro-display.eu/en/#)  
All rights reserved

[ ![logo PROBS_White](https://blog.prodisplay.ai/hs-fs/hubfs/logo%20PROBS_White.png?width=179&height=40&name=logo%20PROBS_White.png)](https://probs.pl/)© 2024 [PRO.Display](https://pro-display.eu/en/#)

All rights reserved

- [Home](https://prodisplay.ai/en/)
- [OUR SOLUTION](https://prodisplay.ai/en/oferta/)
- [MANUFACTURERS](https://prodisplay.ai/en/producenci/)
- [RETAILERS](https://prodisplay.ai/en/detalisci/)

- [BLOG](https://blog.prodisplay.ai/en)
- [CONTACT](https://prodisplay.ai/en/kontakt/)

##### CONNECT WITH US:

- <https://www.facebook.com/ProBusinessSolutionspl>
- <https://pl.linkedin.com/company/pro-business-solutions>
- <https://twitter.com/ProbsPL>

```json
{
  "@context" : "https://schema.org",
  "@type" : "VideoObject",
  "contentUrl" : "https://3330910.fs1.hubspotusercontent-na1.net/hubfs/3330910/Nestle_ice_cream_category%20differentiation.mp4",
  "dateModified" : "2025-04-11T06:28:41.037Z",
  "duration" : "PT40.5S",
  "height" : 1080,
  "name" : "Ice-Cream Category Differentiation",
  "thumbnailUrl" : "https://3330910.fs1.hubspotusercontent-na1.net/hubfs/3330910/Nestle_ice_cream_category%20differentiation.mp4/medium.jpg?t=1744352921037",
  "uploadDate" : "2019-07-29T19:31:07.208Z",
  "width" : 1080
}
```