A performance in which a retailer tries to draw the shopper's attention to specific products.

A very interesting example of in-store theatre found in the duty-free zone. This exposition uses the concept of a stage to present products as the stars of the show. The effect is emphasized by subtle backlighting, clear communication and POSM. It catches the eye and increases the visibility of the products. The price tags have also not been forgotten.

TAGI: TradeMarketing, POSM, btl, ProDisplay, Probspl, fmcg, instoretheatre

 A simple cardboard stand which is in line with the product packaging layout.

The style of both emphasizes the natural and eco qualities of the product and brings to mind handmade soap.

TAGI: TradeMarketing, btl, PhotoRecognition, ProDisplay, AI, fmcg

Product categories verified by PRO.Display & photo recognition.

🔎 Based on projects carried out together with our clients, in this series of posts we would like to share with you the categories which the PRO.Display system can verify and what the most common KPIs controlled within them are. Today's category is Beer.

🎯 Our system supports clients from various fields in their pursuit of perfect exposition at the point of sale. With the use of AI and photo recognition technologies, PRO.Display can verify the quality of exposition and execution of in-store activities with 99% credibility.

TAGI: btl, PhotoRecognition, ProDisplay, Probspl, InStoreActivation, retail, AI, fmcg

An additional exposition targeted towards kids.

With bright colors and cartoon characters, it's a definite eye-catcher for a younger audience. But BTL placement can be as crucial as the material itself. In this case, it expands the producer's product portfolio. The exposition goes beyond the shelf while staying within its category.

TAGI: TradeMarketing, btl, ProDisplay, Probspl, InStoreActivation, retail, fmcg

Based on projects carried out together with our clients, in this series of posts we would like to share with you the categories which the PRO.Display system can verify, one after the other, and what the most common KPIs controlled within them are.

 🛒Our system supports clients from various fields in their pursuit of perfect exposition at the point of sale. With the use of AI and photo recognition technologies, PRO.Display can verify the quality of exposition and execution of in-store activities with 99% credibility.

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, retail, AI, fmcg