Due to their positioning, expositions of premium brands are very often modest in terms of their form and message.

Even the very low placement of the price tag is noteworthy. Normally this would be a mistake, but for premium products, price communication - though mandatory - has less impact on the purchase.

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, AIinRetail, AI, fmcg

Additional stimulation of Sales Representatives’ activity by Regional Sales Managers.

While conducting a Virtual Storecheck, each RSM can filter the list of shops assigned to their region, and after entering the entry details, they can add comments or recommendations regarding the exposition. The Sales Representative receives notification when a new comment has been added by their RSM.

TAGI: PhotoRecognition, ProDisplay, retail, AIinRetail, fmcg, perfectstore, planogram

Another interesting in-store exposition – a refrigerator with an illuminated element. 

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TAGI: TradeMarketing, PhotoRecognition, ProDisplay, AI, fmcg

Producers put a lot of effort into planogram planning based on shopper habits, in order to get the most from their in-store expositions and maximize sales.

Preparing a good planogram takes time and money, but even the best planogram won’t work if it's not implemented properly.

TAGI: PhotoRecognition, ProDisplay, retail, AIinRetail, fmcg, perfectstore, planogram

Flavored vodkas are becoming more and more popular, and therefore vodka producers are investing in good quality expositions.

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TAGI: TradeMarketing, PhotoRecognition, ProDisplay, AI, fmcg