The cost of in-store activities is complex.

It consists of POSM production and distribution, merchandising fees, etc. In order to get ROI, it's important to control the quality of the exposition with systems such as PRO.Display, which uses Artificial Intelligence and Photo Recognition.

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, AI, fmcg

The lack of a proper display seems to be a minor problem - after all, the goods are on the shelves in the store and will be bought.

Unfortunately, the losses pile up in the short and long term:

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, retail, AI, fmcg

Digital POSM is becoming more common at petrol stations.

It brings many advantages and new possibilities. Check out our video and learn more.

TAGI: TradeMarketing, ProDisplay, shell, digitalposm

A simple and practical display prepared by Colgate-Palmolive’s trade marketing department.

The stand is made from cardboard and it provides visibility and access to the products from all sides. The exposition also includes a small but very important element that influences the level of sales, namely the price tag.

TAGI: POSM, ProDisplay, InStoreActivation, fmcg

Another new exposition captured by the AI algorithms of our PRO.Display application, used to control expositions in stores.

Felix has communicated various forms of consumption of its product on the sides of the display stand in an interesting way. Only the form of the jar seems to be a little overwhelming to the overall attractiveness of the image.

TAGI: TradeMarketing, ProDisplay, AI, felix, intersnack