What are the BTL rules of Pet Trade?

22 September 2020

This is an important question because the target group is quite different.

Check out our video and learn more.

TAGI: TradeMarketing, ProDisplay, fmcg, pettrade

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In-store activation control by AI

17 September 2020

Once again we present the possibilities of exposition control with the use of Artificial Intelligence algorithms supporting our photo recognition systems.

It controls, among others: the presence of defined SKUs, stock level, planograms, the presence of appropriate POSM, and finally price communication.

TAGI: TradeMarketing, pringles, ProDisplay, AI

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Promotional activities execution - business case

15 September 2020

Two or three years ago, “Artificial Intelligence” became a very popular term in the business environment, including the retail industry. The term is very trendy, but how is Artificial Intelligence really applied and how does it translate into business results?

We have been using Artificial Intelligence for many years now as part of our PRO.Display tool, which is used for exposition control at points of sale, and we have carried out dozens of projects with our clients over that period. Based on this experience, we have decided to share some of the business benefits that we have observed during these implementations.

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, AI, businesscase

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In-store theatre

10 September 2020

How to transform the store into your own stage?

Check out the video with examples of in-store theatre expositions.

TAGI: TradeMarketing, POSM, ProDisplay, fmcg, instoretheatre

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Hochland in-store activation

08 September 2020

The AI algorithms used in our PRO.Display application for exposition control in stores captured a new, interesting display prepared by Hochland.

The white and blue colors evoke the Greek roots of feta cheese. The simple, rural-style roof of the stand supports the naturalness of the product. We can also mention great stock and planogram execution, and a small but very important element, i.e. price tags.

TAGI: TradeMarketing, ProDisplay, AI, hochland

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