Unusual this time, because it is not about the POSM, but support for the store’s image and its offer at the level of the exposition itself.

Research on shoppers shows that one of the most important product categories for the image of product quality in stores is “fruit and vegetables”. The quality of products is one thing, but putting fruit and vegetables in wicker baskets dramatically strengthens shoppers’ perception of them as fresh and natural.

TAGI: TradeMarketing, carrefour, ProDisplay, InStoreActivation, fmcg

Another interesting example of solid strengthening of the in-store presence of a product.

Trade marketing by Maspex, which distributes Nestea on local markets, shows the creation of a set of cardboard POSM, a promotional tray and a pallet wrap.

TAGI: TradeMarketing, ProDisplay, InStoreActivation, maspex, fmcg, nestea

An interesting example of communication of an umbrella brand and the exposition of product groups with various consumer benefits.

To keep the communication clear, different communication has been placed on every side of the expositor, and the topper holds it all together.

TAGI: ProDisplay, InStoreActivation, goplana, colian

Mutual strengthening of activity at the point of sale.

Asahi, together with the marketing department of the Tyskie brand, have prepared a model expositor for a well-known brand, with strong ATL support.

TAGI: ProDisplay, asahi, InStoreActivation, circlek, tyskie

Own-brand innovation? Most certainly!

One such example is a very interesting cardboard stand prepared by Kaufland for their own brand "Bevola". The innovation consists of improving the visibility of products from the sides of the stand.

TAGI: btl, ProDisplay, storeactivation, kaufland, bevola